Opinion: Merging data & statistics with creative storytelling to create a sound marketing blueprint

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by Anna Munhin Aug 25, 2022 News
Opinion: Merging data & statistics with creative storytelling to create a sound marketing blueprint

The users are looking for something. They're looking for something. Creative storytellers can now use data and statistics to tell their story as we progress in the age of visual information.

Readers are able to transform information into meaningful insights. A complex narrative can be simplified by using quantitative information in the story. It's easier for consumers to get to know a brand.

Data and statistics are being used more and more to convey a brand's message. It is possible for brands to create and nurture relationships with their consumers.

Consumers are more engaged in social media if there is visual imagery. They feel more attached to the brand than we do through long-format content.

Also Read: Virtual Influencers breaking the barriers between digital and real-world for brands

Data-driven stories have the propensity to be quantified and thus marketers can navigate their consumer's interests by tracking the number of active participants in their stories in real time. "If our words, concepts, and ideas are hooked onto an image, they will go in one ear, sail through the brain, and go out the other ear."

The positioning of the brand is possible exactly the way we expect it to be if we choose an approach that tells a brand story through visual imagery.

Data can be used in the story.

Combining data and statistics into brand stories introduces a whole new set of opportunities for marketers as engagement can be tracked on a real-time basis, allowing marketing professionals to understand what worked for their brand the most Data must be used to maximize the results of a campaign.

It is possible to weave quantitative information into a storyline with a unifying theme and powerful narrative to help marketers make thoughtful decisions.

The best way for marketers to establish a logical flow of information is through the use of statistical tools and techniques that connect the story section in terms of time, effect, and pattern.

A recent article at Harvard Business School shows how data and statistics can be used to tell a brand story.

Data and graphs can be used to propose solutions for the brand to switch to sustainable manufacturing techniques. One can expect the audience to feel different based on the proposed statistical plan of action shared by the brand. The brand's positioning will be altered by this.

The power of visual imagery lies in its ability to bring back the old data and allow brands to rise above the crowd of their competitors.

There are many reasons why brands use data-driven stories. There would be some of these.

  • Context: Stories contextualize data so that the audience understands what the numbers mean
  • Trust: Statistics and numbers boost the credibility of your content and reinforce your brand’s reputation as a trustworthy and dependable source of information
  • Attention: A well-designed infographic or engaging video, backed up by data, stands out and is highly shareable, exposing your brand to new audiences
  • Versatility: you can experiment with different content formats and channels, such as case studies for your website, unique videos, or graphics for social media

The ability to include more elements will help in conveying a message, raising awareness, and engaging the audience in a new experience of data analysis. Statistics and data are distinctive elements that play an important role in adding surplus value for marketers to promote their brands.

All actions that lead to the final story are summarized in the state of a visual exploration process's provenance. According to this principle, marketers can find the optimal data and statistical narrative for their brand.

The article is written by Upasna Dash.