If it's core free video offering, it's expanding. After adding more than 100 broadcast and cable channels for $65/month, and gaining 5 million subscribers, it is planning to launch an online store for streaming video services.
The company is still in the process of negotiating terms with content providers, but the service has been in the works for eighteen months. The age-old problem of consumers having multiple passwords for multiple subscription services has been solved with the help ofYouTube.
With Plus Play, customers can manage all of their streaming subscriptions through their app. You can sign on to outside subscriptions with ease. The president and CEO of Starz said that having a simple interface causes less people to stop using the service.
More than 2 billion hits for NBC's Peacock and Paramount's PARA in a month, and many of those already have an account and a credit card saved on YouTube, makes them a good partner for new streaming services.
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The service wants to go global. Most domestic cable networks only buy U.S. rights, and the content owner can sell the rest of the rights around the world. For some content companies to be able to participate, they may have to create a new streaming service which only airs their content.
This can take a long time. Some companies that only focus on the U.S. market don't track this information.
Although it is not clear if it is exclusive, Paramount+ recently signed a deal with Walmart to be included in the retailer's online video service called Walmart+.