FIFA World Cup 2022: Marketing, media plan to support Qatar national team

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by Jacob Solomon Aug 13, 2022 News
FIFA World Cup 2022: Marketing, media plan to support Qatar national team

The first team will be supported by the QFA through marketing and media plans that will encourage players and fans to make a difference in the World Cup, and push them towards making a unique achievement.

According to the Director of Marketing and Communications at the QFA, Khaled Mubarak Al Kuwari, there is a plan to promote the participation of the team in the tournament. He said that this plan is an extension of the work carried out by QFA in the past.

The main goal of the plan is to get tickets for the national team matches early on in the season. He said that the QFA launched a promotional campaign on social media as soon as the tickets were released, and that the federation held coordination meetings with its commercial partners to discuss the procedures for promoting the national team.

Thanks to direct coordination between the QFA and the Supreme Committee for Delivery and Legacy, distinguished works in the infrastructure and construction of the World Cup stadiums have been completed according to the timetable that was previously approved.

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He said that a campaign has been launched with photos of the national team players in the streets, as well as another campaign with Qatar Shell, all of which are aimed at one goal to support the team.

He pointed out that there will be many events held on the occasion of the World Cup in which there will be more than one event. He explained that the QFA is working according to an organized schedule, as all details of this program will be announced during the coming period, in addition to launching a multiple intensive campaigns on social media platforms during September.

The federation is confident in the community's support for the tram and the players.

He said that QFA is ready to support any public initiative to motivate and encourage the team, as well as welcoming the fans of the game from all over the world where they will find the best conditions of comfort and warm welcome.