When she ordered a canvas Boat and Tote bag through the L.L. Bean website, she used the word "psycho" instead of her initials. She said it was funny to wear your best or worst qualities.
Ms. Wiener, who lives in Manhattan and is the social media manager for Air Mail, was inspired by a picture of a similar bag that another person had posted on social media Ms. Wiener created an account called "ironicboat andtote" that she used to post pictures of the bags among her friends.
The young people of Gen Z and the young people of the younger generation can be found in Ms. Wiener's account, which has over twenty thousand followers.
Ms. Wiener posted a video about the bags that was viewed more than 470,000 times. The #boatandtote has 1.5 million views on the app, where users collaborate to embellish the bags with words and phrases that are nothing but.
There are directives such as "scam him," "bite me," and "moody" within L.L. Bean's 10-character maximum.
An L.L. Bean spokeswoman wrote in an email that the trend may have led to increased sales of the Boat and Tote. One of the top drivers of new buyers this spring and summer has been the increase in boat and tote sales. A new generation of customers have taken our classic tote and made their own.
Sarah Thompson, a social media manager in Boston, ordered a boat and tote that said "dump him" in pink cursive.
Ms. Thompson said that her mother didn't understand it and that she thought it was funny. She asked what you meant, dump him. You don't have a dumper.
Chris Black, a host of the show " How Long Gone", said that the Boat and Tote is just as important as a polo shirt, chinos or penny loafer. The bag is a democratic entry point into the preppy aesthetic because of its low price and customizability.
In July, Novin made her first L.L. Bean purchase, a boat and tote.
She used to think of L.L. Bean as a brand that was only for people on the east coast. One of her favorite phrases was added to the bag.
A style content creator in Virginia whose TikTok video featuring her monogrammed Boat and Tote has been viewed more than 550,000 times said the more we complicate what "preppy" looks like or what "classic" style looks like the better.
Austin Riggle, 28, who works in marketing in Cleveland, said that it was a little of his personality. Riggle was working with a large boat and tote.
Others have used their canvas totes to poke fun at things.
A boat and tote was ordered by a 29-year-old man. Mr. Gottesman, who works in social media in New York City, brought the blank bag to an embroidery shop in the garment district that embroidered it for $30. He thought it was worth it. L.L. Bean will not put profanity on its totes.
Some people are not sold on the trend's sustainable nature. Adding a phrase like "flop era" to a bag might make people discard it more quickly.
The student at Otis College of Art and Design in Los Angeles said there are ways to participate without buying a new bag. She got a tattoo of a "psycho" tote on her right arm after buying a secondhand boat and tote that said "not my circus."
Ms.Morales has a collection of body art that includes line drawings of a LaCroix seltzer can and aMarcel Breuer Wassily Chair. I thought it was really cool.