International Brands Select Emplifi to Grow TikTok Audiences

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by Jacob Solomon Jul 7, 2022 News
International Brands Select Emplifi to Grow TikTok Audiences

Kapten & Son, a leading lifestyle accessory brand based in Germany, and Paris Saint-Germain, a professional football team in Paris, France, are using Emplifi. The TikTok Marketing partner program makes it easier for marketers to scale their content on TikTok.

Kapten & Son focuses on organic reach through its owned channels to reach potential and existing customers and lower customer acquisition costs.

"TikTok reaches a large number of young audience members that we have trouble addressing on our existing channels." We want to connect with a wider audience on TikTok while retaining our existing customers.

Kapten & Son's social team uses Emplifi to keep track of trends and adapt its content to fit the personal tone of TikTok.

Creitz said that the frequent changes in social media marketing lead to frequently changing strategies. It's important to compare short-form video content to paid marketing outlets because it requires higher production efforts.

"Kapten & Son's social media strategy is paying off as many followers are engaging with the brand on TikTok, which with its highly visual content is the place for retailers to be seen" They will be helped to take advantage of TikTok's highly shareable content format by using trends and sounds.

The Paris Saint-Germain football club has won over 40 official honors, including ten league titles and one major European trophy. PSG uses Emplifi Social Marketing Cloud's TikTok Content Marketing specialty integration to analyze the performance of their content, identify top-performing campaigns, and guide future creative efforts to make content more engaging. The first football club to reach ten million followers on TikTok was Paris Saint-Germain, which now has more than 27 million followers, making it the most popular sports organization on the platform.

The deputy digital director of Paris Saint-Germain said that they have seen huge success in building a loyal fan base. The direct channel has allowed us to connect with fans in new places. We have been able to track our success on the platform. We want to use it to create innovative and engaging content.

Arlia said that by continuing to improve, create, and innovate, they are creating strong relationships with their community. Insights provided by us will help plan future campaigns that will keep their audience engaged and entertained.

Visit www.emplifi.io to learn more about Emplifi.